Beontag, a supplier of IoT solutions such as labels and digital tags, announced that it is now marking the next phase in its development with a new brand launch to reflect the new values, ambition and mission of the multinational company. This rebrand comes at a pivotal stage of company growth and consolidation.

The new branding leads with a commitment to “Enabling the Future,” acknowledging the increasingly diversified capabilities that combine Beontag’s long-standing heritage and DNA in label manufacturing, along with its increasingly broad portfolio of innovative IoT solutions and sustainability-led products. The company’s aim, for now and into the future, is to build a seamless world by expanding communication between companies, products and people.

As an expert in the graphic materials industry and a pioneer in the RFID industry, the company has experienced outstanding performance and exponential growth over the last year, in particular, and is now one the largest RFID tag manufacturers in the world. The business currently counts on more than 15 production plants around the world, with a footprint in over 40 countries.

On the brand direction, Ricardo Lobo, chief executive officer of Beontag, comments, “We believe that every item can – and should – have a digital voice. By providing a diverse, innovative, and sustainable suite of solutions that enable the communications between products and people, we can deliver our mission to enable the future of business across a wide range of global sectors.”

Barbara Dunin, Beontag’s director of ESG, marketing and communications, says, “We have taken the time to make sure that our new brand not only reflects the Beontag business today, but will also represent our vision and values for the future.”

“We know what we want for our people and our customers,” she continues. “That is to live in a world that works better, faster and smoother for everyone. We also hope that this brand refresh is an important beacon to the many diverse businesses now in our global portfolio – Beontag is one company, one brand, one vision, built on the strength of many businesses and thousands of people across the world.”

Finally, Filippo Vidal, director and partner from FutureBrand São Paulo, comments, “Beontag’s values and solutions inspired the creation of the brand purpose that focuses on a core commitment to building a seamless world. With this in mind, we reinvented Beontag in a way that still respects the corporate legacy, but also gives a unique and engaging personality to the brand: always on, cosmopolitan, smart, easygoing, and straight to the point. This translated into a visual identity that symbolizes the expansion of communication with a techy style and elegant touch and presents to the world Beontag’s new vision of the future.”